Graphic Design
Seth Woolley of the national Green Party sold a digital advertising package to Julian (despite my reservations); I was tasked with creating the ads. The compromise was to make them as silly as possible so they'd at very least be less obnoxious. Analytics were vague as to whether or not they increased site traffic or campaign awareness.
OVERVIEW
Once in awhile, something turns out looking really damn cool, but in terms of the 2D stuff, mostly it just looks passably "official". I'm not really innovating very much in this field, though the opportunity for innovation exists, though that's probably on me and I intend to step up my game in future projects and try to break out of my geometric comfort zone a bit more.
Why I did it
I wanted to do art but get paid for it and there is more demand for graphic design than illustration. At other times, people need help and don't have much of a budget and people who would charge them more will do worse work, so I take mercy.
What went right
I'm excellent at greeting cards and pretty solid at cool package design.
The more I deviate from the sterile templates of rigid rhomboidal elements, the more I treat it as actual art, the better it tends to go.
Challenges
The ever present tension between: What is fun? What grabs attention? What is legible? What is alienating?
Typography remains a bit of a challenge, but I've definitely improved over the years, taking typography courses online, practicing calligraphy and learning to design custom fonts.
Quality note
I'm okay at graphic design. Sometimes I think the hatred seeps through.
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